Tips on How to Promote an Online Business Directory

When you set up and publish an online business directory, you cannot just let it sit there and hope businesses will post their listings. It is vital that one promotes their directory to reach businesses that are looking to add their business name and link in an effort to improve their search engine ranking and reach their targeted customer. Below is a list of tips on how to promote an online business directory:

Social Networking: Millions of people are now using social networking sites to communicate. With the increase in popularity of social networking, one has the ability to reach many people and businesses. Twitter, MySpace, and Facebook, are among the most popular social networking sites. You can use these sites to discuss and promote the benefits of listing their business to your online business directory.

Promotional Email Campaigns: You can use your email contact list or gather the emails of appropriate businesses that would likely list on you directory, and then send out a promotional email highlighting the benefits of posting their link on your directory.

Free Press Releases: Sending out a press release is an effective way of attracting businesses. There are a number of free online press release services one can use. It is important to make sure that you add your directory URL in your press release and your contact information.

Promotion Guidelines

Essential SEO Practices To Really Get Your Product Movin

Basic SEO is a fundamental element of any marketing strategy and for your prospects to gain access to your website you will need to ensure it ranks highly among major search engines like google. But what criteria do search engines employ which usually website ranks highly- and how may you build your website in a manner that appeals to more visitors?

With regards to any affiliate marketing plan, investing in the basics gets you more traction in presence online than investing in the “fancy stuff”. Although some complex and effective SEO strategies can involve site restructuring and the use of advanced tools, there are many simple steps you may take to enhance your sites visibility. 

Monitor your website 

You won’t know how effective your online marketing strategy is if you do not monitor your SEO standings. A good way to get this post is to keep close track of your page ranking using tools including Google Toolbar. You’ll also check your referrer log occasionally to follow where your web site visitors are received from and the exact keyphrases they’re using to locate your website. 


It might sound overrated but keywords will be the backbone of effective SEO. Proper placement is crucial so consider aspects such as titles, content, image names, URLs and so forth. Keywords are essentially search terms and people use them to look for relevant information, products and services. Your title tag and page header should offer the main keyword in order to guide visitors to your internet site.

But keep in mind Google as well as other search engines use advanced filters to discount spammers so use keywords sparingly lest you find your internet site called spam for keyword-stuffing.

Internal links

It’s a fundamental and essential portion of Search Results Optimization which is even more a fairly simple approach to boost traffic aimed at your website. Ensure you link back to your archives if you generate new content and then try to increase the risk for anchor text search-friendly. Site visitors will access a particular page when their search queries point to this content therein so check backlink options to find out just how well your site is placed.

As with all other effective SEO approach, try to keep the linking low so that your visitors don’t get annoyed. 

Check site URL 

Use clear keywords when naming your internet site in order that users know what to expect from it. A complex and dynamic URL puts off the majority of website visitors knowning that lowers the rankings. A totally free SEO check could reveal a good deal of flaws on your system which a seasoned online marketer can fix.

Image descriptions

You should use spiders to search text however, not the text inside your images. That is why you should make the words related to your images as descriptive as is possible of course, if possible add an “ALT” tag so use a keyword-rich description. Visible text around your images can be used as SEO purposes and when you add captions to the images it will be more efficient.


Content needs to be fresh and relevant. The very best ranked websites always contain up-to-date useful information with regards to a specific topic, product or service. One of the ways web owners use content because of their benefit is actually integrating your blog post. In the event the president or CEO starts blogging about products or services, it gets everyone’s attention and now it is an easy way of reaching in the market to clients and making a new one. 

Social media marketing

Your site is element of a wider marketing campaign and while it holds real value to a website, it should be joined with other elements of SEO to acquire better results. Your internet site needs to have a profile on all major social media platforms to be able to reach a larger audience. Whether your products is shown on your social websites account, recommended by users or tweeted by the happy customer, this strategy gets people talking and moves your product.

The fundamental goal of foundational SEO is almost always to “game” the search engines though the long-term purpose is to create a great and seamless user experience where the website communicates with the various search engines and recommends it to users who seek out related content. 

Search engines are trying to find four main factors:

· Content

· Performance

· Authority

· Buyer

Check SEO online

You may consider contacting a contractor for any free SEO check and still have them analyze your internet site to formulate a highly effective SEO campaign.
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